Hugo Tejada studied Industrial Design at the University Cardenal Herrera CEU, later specializing in automotive design at the UPV of Valencia. After graduating in 2007 began his career as part of the design department of important lighting company, in addition to collaborating with various national companies and design studios. In 2011 he founded his own design studio from which collaborates with various national and international companies at developing new products, providing his expertise and creative vision. The studio’s philosophy is innovation and product functionality, all projects are treated with the same passion and commitment, from the first sketch to the final product. The observation of the world around us is the main inspiration of the creative process, the analysis of the daily needs directly influence in the approach of new concepts, trying to faci litate the user’s relationship with the objects around them. The main objective is to provide service and advice to companies that consider design as an added value and that they need that their product to have a distinctive sign to help distinguish yourself from other, increasing the value of their brand and its competitiveness against of social times change that we live in today.